City of Prospect – Brand Identity
Prospect is one of SA’s most progressive councils – a city of creativity and progress, aware of its environment and proud of its heritage. DesignLab worked with the City to develop a new brand identity, replacing its coat of arms with a fresh, contemporary mark. The abstract image of a tree reflects the leafy suburb – representing sustainability, awareness, wholeness, harmony and the cycle of life. The three circles connect as City Of Prospect.
“The thing that stands out time and again about DesignLab is their consistently friendly, accommodating, and flexible approach. They always deliver high-quality work in a timely and professional manner. It’s a pleasure to deal with them.” Madeleine van Adrighem, Web and Digital Media