What is a cornerstone article

Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience. This can also help you improve your SEO, which in turn will boost your place in search results and bring more users to ...

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A Beginners Guide on Keyword Research

Google is constantly keeping us on our toes with all their algorithm updates, but one thing that has stayed pretty consistent for marketers looking to optimise their websites for the search engines is keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword ...

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Choosing the right SEO Keywords

Ranking in the search engines is a complex process, so choosing the right SEO keywords is important, but if you’re not a SEO expert where do you start? You start by doing a keyword research first and getting inside the heads of your customers, by knowing exactly what words they use when searching. How do ...

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Benefits of having a Blog page?

We are often asked by our clients whether having a blog on their site is really a necessary. As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge ...

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What is UI Design?

What is UI (user interface) Design? is difficult to answer because of its large variety of misinterpretations. While User Experience is a mishmash of tasks focused on optimisation of a product for effective and enjoyable use; User Interface Design is its compliment, i.e. the look and feel, or the presentation and interactivity of the product. ...

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